Greenville, S.C. – Building on The McDaniel, Greenville’s first and most luxurious estate-caliber urban townhome development is in full swing, with Phase I completion targeted for early next year. Keene Development Group and its exclusive sales partner for the project, Wilson Associates, report that the first phase of the development is more than 60 percent sold and initial move-ins scheduled for Q2 2025.
Located at the intersection of McDaniel Avenue and East McBee Street, one of Greenville’s best but most challenging in-fill sites, The McDaniel’s 20 four-story units range in size from 3100-4200 sf. They feature private elevators, rooftop patios, designer interiors, and timeless and striking architecture, including Parisian inspired limestone facades, and they are priced from $1.85 – $2.25 million. “This project is truly an architectural art piece, and features, materials and options of a caliber and a level of attention to detail never before seen in the city. After seeing what’s on the market in Greenville, buyers tell us over and over again that there’s The McDaniel and then there’s everything else,” noted Wilson Associates President and Broker-in-Charge Sharon Wilson.
The McDaniel’s buyers are a mix of local residents looking for the combination of high-end and stress-free city living and out-of-towners, many of whom visited Greenville, fell in love with the city’s ambiance and decided to relocate here. Buyers come from a wide range of areas, including the Upper Midwest, South and Northeast and have already begun building community through a well-attended recent event held at Wilson Associates to introduce these soon-to-be neighbors.
Wilson Associates has been thrilled with the market reception and level of interest in The McDaniel. “Greenville is notorious as a market where people generally need to see it to believe it, much less buy it, so it is absolutely unheard of to have this level of signed contracts and sales for a local development that has not yet been built. It’s a real testament to the quality of The McDaniel and the pent-up demand for high-end urban living options with proximity to Main Street,” Wilson added.
A $60+ million dollar investment, The McDaniel is truly local, with the developer, exclusive real estate partner, architecture firm (MHK Architecture), design firm (Ford Interior Design), builder (Ineo Builders) and marketing firm (Upper West Creative) all Greenville based. It is the first major development to be built in-line with the City of Greenville’s new development code and has involved a good deal of interaction and back-and-forth between the city and Keene Development, which has managed to stay on-track with its original proposed project timeline.
A second phase is planned, with details to be released soon.
Based on the incredible level of interest, Wilson anticipates that The McDaniel will be sold out in the near future and invites anyone interested in learning more about this crown jewel of Greenville to contact them or visit www.themcdaniel.com for more information.
About Keene Development Group
Headquartered in Greenville, S.C., Keene Development Group is a privately owned real estate development company driven by a passion to create value through design, quality and industry experience. Keene’s attention to detail and expert proficiency allow the firm to successfully acquire, finance and develop the highest quality residential development projects while mitigating risk, maximizing investor returns and offering residents luxury products. With a focus on residential and hospitality opportunities throughout the Southeast, Keene leverages its strong capital partner relationships and deep expertise to develop new and enhance the value of existing properties in residential and hospitality markets. For more information, please visit www.keendevelopmentgroup.com.
About Wilson Associates
Founded in 2014 by Sharon Wilson and Nick Carlson, two brokers with years of combined expertise and a shared desire to deliver a higher level of service for clients and more rewarding opportunities for agents, Wilson Associates is a Greenville, S.C. based real estate firm specializing in creating luxury buying and selling experiences regardless of home price. One of the largest independent brokerage firms in greater Greenville, Wilson Associates prides itself on being more nimble, flexible and locally focused than large chain firms. We’re everywhere in the Upstate, and we operate with unsurpassed knowledge of and an abiding personal commitment to the area our family has called home for many generations. Wilson extends its reach and impact as a member of member of Leading Real Estate Companies, the largest global real estate referral network and Luxury Portfolio International, the leading network of the world’s premier luxury real estate brokerages. Among the very best in their field, our more than 30 agents are hand-selected and meticulously trained to pair high-touch service and high-tech tools to remove the stress and worry from the buying and selling process, giving our clients peace of mind and bottom-line results. Get to know more about the real estate firm that knows more about the Greenville market than anyone at www.wilsonassociates.net.
