Construction in Full Swing: Keene Development, Wilson Associates, Mayor White Break Ground on The McDaniel, Greenville’s First Ultra High-End Townhouse Development

Media Contact: JoAnne Laffey Abed

Greenville, S.C. – Real estate development and investment company Keene Development Group and Wilson Associates, one of Greenville’s largest independent real estate firms, recently hosted Mayor Knox White and other city officials for the groundbreaking ceremony for their new estate-caliber townhome development, The McDaniel. A first-of-its kind development in Greenville, The McDaniel will offer ultra luxurious townhomes that marry refinement, grace and style with the best of city living, all within easy walking distance of Main Street.

Interest in and neighborhood support for the $28 million 20-unit project has been robust since it was initially announced in May. Now, the plans are made, high-end design choices are in place, covenants and restrictions have been agreed to, the design center is open and serving soon-to-be-McDaniel residents and site preparation has started. Sharon Wilson of Wilson Associates, the exclusive sales partner for The McDaniel, announced that non-refundable deposits are in place for more than half the units.  She also reported that buyers are a solid mix of present Greenville area residents and those relocating to Greenville, especially from larger cities where this type of development is more common and very much in demand. 

Wilson also noted that The McDaniel will offer high-end features and options that have never been included in a ground-up development in Greenville.  These include favorites like Brizo faucets, porcelain countertops, 9.5 inch plank hardwood floors, built-in gas fireplaces on the terraces, elevators that connect to each floor of the townhouse and local custom cabinetry, as well as 10 foot ceilings and 8 foot doors throughout.

Aside from its striking Parisian-inspired architecture and incredible amenities and features like garages, elevators, and rooftop terraces, The McDaniel is noteworthy because it is the first project that truly aligns with the recently adopted City of Greenville Development Code.  Mayor White noted the importance of this project in creating new options that would appeal to the ever-increasing range of discerning buyers looking to make downtown Greenville their home and in preserving what we all love most about our city. 

The McDaniel is also noteworthy in that it is a truly a Greenville project – led by a Greenville developer, sold by one of Greenville’s leading independent real estate firms, financed through a Greenville area lender and using all Greenville-based project partners, including MHK Architecture, interior design firm ID Studio Interiors and Ineo Builders. Representatives from each of these partners attended the groundbreaking event. 

“The McDaniel stands alone in Greenville in its refinement, its vision and in the lifestyle it offers,” noted Keene Development Founder Kyle Keene. “We knew The McDaniel would quickly become one of Greenville’s hottest real estate products, and we have been thrilled with the support it has received from the City, from the neighborhood and from buyers. Buyers interested in having it all in downtown Greenville, need to get to The McDaniel soon before it’s too late.”

The McDaniel is located near the intersection of McDaniel and McBee Avenues. Phase I construction is expected to be completed in late 2024 or early 2025, with plans for a Phase II with ten additional units to be announced in Q2 2024.

About Keene Development Group

Headquartered in Greenville, S.C., Keene Development Group is a privately owned real estate development company driven by a passion to create value through design, quality and industry experience. Keene’s attention to detail and expert proficiency allow the firm to successfully acquire, finance and develop the highest quality residential development projects while mitigating risk, maximizing investor returns and offering residents luxury products. With a focus on residential and hospitality opportunities throughout the Southeast, Keene leverages its strong capital partner relationships and deep expertise to develop new and enhance the value of existing properties in residential and hospitality markets.  For more information, please visit

About Wilson AssociatesFounded in 2014 by Sharon Wilson and Nick Carlson, two brokers with years of combined expertise and a shared desire to deliver a higher level of service for clients and more rewarding opportunities for agents, Wilson Associates is a Greenville, S.C. based real estate firm specializing in creating luxury buying and selling experiences regardless of home price. One of the largest independent brokerage firms in greater Greenville, Wilson Associates prides itself on being more nimble, flexible and locally focused than large chain firms. We’re everywhere in the Upstate, and we operate with unsurpassed knowledge of and an abiding personal commitment to the area our family has called home for many generations. Wilson extends its reach and impact as a member of member of Leading Real Estate Companies, the largest global real estate referral network and Luxury Portfolio International, the leading network of the world’s premier luxury real estate brokerages. Among the very best in their field, our more than 30 agents are hand-selected and meticulously trained to pair high-touch service and high-tech tools to remove the stress and worry from the buying and selling process, giving our clients peace of mind and bottom-line results. Get to know more about the real estate firm that knows more about the Greenville market than anyone at

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