Greenville’s First Ultra High-End Townhouse Development, The McDaniel, Half Reserved in Just Over Six Weeks

July 24, 2023
Media Contact: JoAnne Laffey Abed

Greenville, S.C. – Real estate development and investment company Keene Development Group and Wilson Associates, one of Greenville’s largest independent real estate firms recently announced that their new estate-caliber townhome development, The McDaniel, is half-reserved after only six weeks of sales. Pre-sales of these new 3100-4100 square foot townhomes, which kicked off at an event at The Poinsett Club on June 8, have been extremely robust, with half the units already reserved.

“Because they are like nothing else available here in Greenville, we knew that demand for these incredibly luxurious city townhomes would be robust, but the response from buyers, including those already living in the city and newcomers from out-of-state, has been nothing short of astounding,” noted Wilson Associates CEO and Broker-In-Charge Sharon Wilson, whose firm is the exclusive sales partner for the development. “The feedback has been tremendous, and we expect to fill all reservations slots soon, so I encourage anyone who may be interested to act quickly.”

Located near the intersection of McDaniel and McBee Avenues, The McDaniel is modeled on the luxury townhome and urban living options in larger metropolitan areas. Catering to discerning buyers seeking an elevated downtown lifestyle, The McDaniel will marry refinement, grace and style with the best of city living, all within easy walking distance of Main Street.

Greenville-based MHK Architecture designed the 4-story townhomes, which will be constructed with a striking Parisian-inspired, gray limestone façade and include private side-by-side garages, balconies and rooftop terraces. ID Studio has curated a stunning high-end range of design choices – cabinetry, closet configurations, fixtures and finishes, flooring, etc. – that will appeal to luxury buyers of varying taste ranges to give buyers the opportunity to customize their homes while ensuring a gorgeous and cohesive look.

Construction is set to begin in early fall, with a completion targeted for late 2024.

More information about The McDaniel can be found at

About Keene Development Group

Headquartered in Greenville, S.C., Keene Development Group is a privately owned real estate development company driven by a passion to create value through design, quality and industry experience. Keene’s attention to detail and expert proficiency allow the firm to successfully acquire, finance and develop the highest quality residential development projects while mitigating risk, maximizing investor returns and offering residents luxury products. With a focus on residential and hospitality opportunities throughout the Southeast, Keene leverages its strong capital partner relationships and deep expertise to develop new and enhance the value of existing properties in residential and hospitality markets. For more information, please visit

About Wilson Associates

Founded in 2014 by Sharon Wilson and Nick Carlson, two brokers with years of combined expertise and a shared desire to deliver a higher level of service for clients and more rewarding opportunities for agents, Wilson Associates is a Greenville, S.C. based real estate firm specializing in creating luxury buying and selling experiences regardless of home price. One of the largest independent brokerage firms in greater Greenville, Wilson Associates prides itself on being more nimble, flexible and locally focused than large chain firms. We’re everywhere in the Upstate, and we operate with unsurpassed knowledge of and an abiding personal commitment to the area our family has called home for many generations. Wilson extends its reach and impact as a member of member of Leading Real Estate Companies, the largest global real estate referral network and Luxury Portfolio International, the leading network of the world’s premier luxury real estate brokerages. Among the very best in their field, our more than 30 agents are hand-selected and meticulously trained to pair high-touch service and high-tech tools to remove the stress and worry from the buying and selling process, giving our clients peace of mind and bottom-line results. Get to know more about the real estate firm that knows more about the Greenville market than anyone at

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