The Radical Reinvention of Greenville



Aloft Greenville Downtown: Located in the heart of the city, this property gives guests easy access to some of Greenville’s most popular attractions.; doubles from $199.


Hotel Domestique: A cycling friendly inn near the North Carolina border run by former professional cyclist George Hincapie. Travelers Rest;; doubles from $375.




American Grocery Restaurant: A sophisticated spot with innovative takes on regional fare and a sublime cocktail list.; entrées $26–$42.


Methodical Coffee: This coffee bar at One City Plaza serves lovely brews and recently expanded to a full roasting complex just outside downtown Greenville.


Sidewall Pizza Company: A casual joint perfect for carboloading before a hike along the Swamp Rabbit Trail. Travelers Rest;; pizzas $13–$20.


Soby’s: Carl Sobocinski does modern takes on Southern classics, such as shrimp and grits with charred-tomato broth and country ham.; entrées $18–$31.


Swamp Rabbit Café: Stock up on snacks and sandwiches before heading out for a picnic.


Tandem Creperie & Coffeehouse: The fillings at this crêpe house range from blueberry and cream to sausage and potato. Travelers Rest;; crêpes $3.50–$8.50.




Billiam:The denim brand makes all of its products in-house in Greenville and donates 20 percent of its profits to an organization fighting sex trafficking.


M. Judson Booksellers & Storytellers: Named after a local 19th-century educator, this bookstore is located in a gorgeous converted Beaux-Arts courthouse.


We Took to the Woods:An elegant boutique carrying emerging fashion brands like KikaNY and Merz b. Schwanen. Pick up one of the store’s unique scented candles in quirky aromas like “Blue Jeans, White Shirt.”


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