When Wilson Associates’ Sharon Wilson (CEO/Broker in Charge) and Nick Carlson (VP/COO/Broker Associate) broke away from their national realty chain in 2014, success was far from guaranteed.
Like a lot of people possessed by the entrepreneurial spirit, however, Carlson and Wilson had a shared vision of the imprint they wanted to leave on Greenville’s real estate market.
Wilson and Carlson decided that their new boutique real estate firm would embrace digital technology, driving sales through online marketing campaigns and social media. While acknowledging that real estate would always be founded on the relationships between buyers and sellers and their brokers, they also saw that the way people purchased and sold homes was changing.
Their gambit paid off: now in its seventh year, Wilson Associates consistently ranks as one the Top Ten real estate firms in the Upstate. Their success can be attributed to their championing of technology in selling real estate–an orientation that has become especially important during the pandemic–but also, and just as important, their collaborative spirit.
Each week younger real estate agents take part in an open discussion with more seasoned brokers to discuss how they might improve their clients’ experience in buying and selling a home. Needless to say, mentorship opportunities for younger brokers abound at Wilson.
Additionally, Wilson’s numerous philanthropic endeavors have not gone unnoticed: in 2018, they received the prestigious 2018 Business of Integrity Award for Outstanding Community Service by the Better Business Bureau.
While the main aim of Wilson Associates is the buying and selling of houses, giving back to the community we call home is an integral part of our company mission.
In this vein, when Wilson began seven years ago, they wanted an office that epitomized Greenville. Renovating the original Greenville Gas and Electrical Company building at 213 E. Broad Street offered the opportunity to represent Greenville’s past and future.
As Nick Carlson put it, “our renovation [of the Greenville Gas and Electrical building] enabled us to preserve the architectural integrity of an Upstate landmark, while giving it a modern twist.”
It is this type of outlook–embedded and Greenville’s past, while looking forward to the future–that makes Wilson Associates one the premier real estate brokerage firms, and businesses, in the Upstate.
Recently celebrating their seventh anniversary in the building on 213 E. Broad Street, Carlson was even more effusive in his praise of Greenville’s past and future.
“When I think about Wilson today,” he remarked, “I am awestruck on how wonderful our hometown is. Despite all the new buildings and construction, we have really never veered from unequivocal support for preserving the charms of Greenville’s past.”
Congratulations, Wilson! Here’s to the next 7 years.
